Best shoppable video and TikTok apps for Shopify in 2026

Customer videos convert better than product photos, if they are on the product page with a way to buy. We make one of these apps (Virally), so read this as an informed opinion, not a neutral review — every fact below is from the public listings, checked 11 September 2026.

1. Virally: TikTok Social Proof

by MB Liūto media · our app

Price: Free (3 videos, 2,000 views/mo) · Starter $12.99 (20 videos) · Growth $29.99 unlimited — flat, no per-view overage
Free plan: 3 videos, 2,000 views per month, no card
Rating: New (launched Sept 2026)
Built for Shopify: Not yet

App Store →

2. ReelUp – Shoppable Videos + Reels

by ReelUp LTD.

Price: Free (100 views/mo) · $29.99 (3,000 views) · $99.99 (20,000) · $199.99/mo (50,000)
Free plan: 100 views per month, 10 videos
Rating: 4.9 (298 reviews)
Built for Shopify: Yes

App Store →vs Virally →

3. Tolstoy: Shoppable Video & UGC

by Tolstoy

Price: 30-day trial · $12 (5,000 viewers) · $44 (20,000) · $195/mo (100,000) + $7–10 per extra 1,000 viewers
Free plan: 30-day trial only
Rating: 4.6 (268 reviews)
Built for Shopify: Yes

App Store →vs Virally →

How to choose

Pricing model. Views/viewers (ReelUp, Tolstoy) versus video count (Virally). If a clip goes viral, view-based bills jump.
Free plan. 100 views a month (ReelUp) or a 30-day trial (Tolstoy) versus 3 videos and 2,000 views permanently (Virally).
Speed. Ask whether videos load on page load or on tap. Native TikTok embeds cost about 1 MB each on load.
Attribution. Analytics dashboards are common; a badge on the product page saying how many bought from the video is rarer.
Platform scope. Tolstoy publishes to the Shop App and adds AI features; if you need that breadth, pay for it.

Try the flat-priced one.

Virally: free for 3 videos, flat plans above, proof badges from real orders.

Add Virally to Shopify